Research into Magazine Publishing Companies

Research Into Magazine Publishing Companies

IPC Media: Research a magazine publishing house:

IPC media magazine publishers they produce over 60 iconic media brands. They estimate 26 million UK adults that are the print publications, and 20 million online website readers. They have 3 core audiences and these 3 audiences are men and the rest are upmarket women.

Firstly, IPC media is a big company as they are selling more than 350 copies each year from its large portfolio of brands. To help meet the information and complex reporting needs of its business; IPC Media uses the key financial modules of the Oracle E-Business Suite including Financial Analyser. These Oracle Applicants were initially implemented and the supported by a third party.

Secondly, IPC distribute their magazines in many different places such as; shops, supermarkets online, print, internet and online. IPC Media are a big company as consumers have a range of choice to buy there magazines from different areas, this therefore makes the company earn a lot of money. IPC Media’s magazine Marie Claire is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company.

Furthermore, IPC’s offices are located in many different office locations, research shows this. For instance, one office is located in Manchester. Many of their offices are located in different areas such as; another office named Market force is located in London and another named Ships Monthly is located in Derbyshire. As research shows that IPC’s offices are located in different areas this reveals that IPC are a big company and must have many staff working for them in different office locations.

Moreover IPC Media’s worldwide magazine distribution is quite big as the UK’s leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. IPC Media publisher strategies are based on unparalleled information and insight, delivering the best operational and retail service to maximise sales performances. This includes an export service to 90 countries worldwide selling over 13 million copies every year through a committed team of international specialists. Market force’s category management team handle magazine range and displays for leading retailers such as WHSmiths, Sainsbury's and Morrison’s plus growing magazine sellers Lidl, Esso and BP.

IPC Media publish only a few music Magazine brands such as; NME this brand is popular and has grown to become Europe’s successful music website. NME has become a unique multi-platform media proposition. NME also reaches over one million music fans every week, therefore IPC publish this brand as NME is much popular therefore many people must consume this magazine as it is popular, therefore IPC earn a lot of money out of this magazine and many more.